Once the athlete is entering college and begins accessing opportunity through NIL, Love Sports Group steps in as their official sports management teal handling contract negotiation, brand partnerships, legal guidance, recovery, and more. The percentage we retain from NIL deals sustains access to these elite services, so the athlete can continue receiving full-scale support without added cost. It’s the bridge from being invested in to investing in themselves.

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But it’s not just about athletic performance and management — it’s about wellness.

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We offer diet and nutrition planning, injury and recovery consulting, and most importantly, mental and emotional support. The emotional and mental weight athletes carry often starts long before college. That’s why our model includes access to licensed minority therapists who specialize in athlete mental health because what starts in high school doesn’t have to spiral in silence throughout their careers.

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We understand this firsthand: the constant comparisons, the pressure to be “the one” for your family, the emotional suppression that builds through wins, losses, and injuries. While the world sees the highlights, few witness the anxiety, isolation, or identity crisis athletes face off the field pressure that can lead to depression, underperformance, or even self-destruction.

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That’s why at Love Sports Group, we don’t just manage athletes. We protect the person behind the performance.